Email Subject Line Best Practices

Email Subject Line Best Practices When it comes to email open rates, your subject lines are your weapon Here are the 7 Powerful Tips to Write Good Subject Lines Include numbers in subject: Including numbers in your subject line is proven to increase email opens. Keep it short: More than half of the emails are opened on mobile phones. Hence it is essential to keep the subject line short enough to read the entire subject on a mobile screen. Use title case: Use title case for your subject to boost open rates. Avoid spam trigger keywords: Avoid spam keywords in subject to ensure that your email hits the inboxes. Use of emoji in the subject line: Some brands that do use emojis experience a 56% boost in their unique open rates. Although using an emoji or not is a choice that your communication team can make. Be honest with your subject: Do not deceive the readers with misleading subject lines. It might make the readers lose trust in your brand and lead the recipient to unsubscribe or report your email as spam. A/B Test your subject: We also let you exclude past purchases in the Leadbook platform to not spend your credits only on net-new contacts. Get more tips Explore Leadbook Data platform The platform features 200 million business contacts across 11.5 million companies, 70 countries, and 120 industries. Discover our platform Trusted by 1,000+ happy customers from startups to Fortune 500 brands Leadbook © 2021 162 – 164 South Park, San Francisco, CA 94107 +1-415-707-7131 Republic Plaza, 9 Raffles Place Singapore 048619, Level 6 +65-3159-5149 If you do not wish to receive updates on Leadbook's business promotions and content articles, you may click here to unsubscribe from this mailing list.